digital marketing

Are You Underestimating How Many Conversions Google Is Driving?

Most marketers rely on tools like Google Analytics to measure performance. But what if your analytics platform is underrating the real MVP of your digital strategy: Google Search? According to a recent study by NP Digital, many businesses are significantly underestimating the number of conversions coming from Google. In fact, in many cases, it’s driving […]

Are You Underestimating How Many Conversions Google Is Driving? Read More »

Understanding SEO: A Global PerspectiVE

Search Engine Optimization (SEO) is no longer a luxury—it’s a necessity for businesses aiming to thrive in the digital landscape. With Kenya’s internet penetration soaring and e-commerce booming, understanding SEO can set you apart from the competition. This guide dives into the essentials of SEO tailored for the Kenyan market, offering practical steps to enhance your online presence. From keyword research to local SEO strategies, discover how to leverage SEO for explosive growth and long-term success. Don’t miss out on the opportunity to elevate your business in an increasingly online economy!

Understanding SEO: A Global PerspectiVE Read More »